A five dollars story.
In 2002, Gabby Caperon, BECO Founder, came to the States with $500 cash in her pocket. A Business graduate & physical therapeutist, born and raised in Czech Republic under Communist Regime, Gabby lived, studied and worked in other countries and continents prior to her arrival to the States.
An avid sports enthusiasts (skiing, martial arts, mountain biking, rock climbing), Gabby started her career here in the States as a house maid. Cleaning houses during the day, going to the beach in early mornings and late afternoons, learning a great deal about the American Culture and way of living.
Going to the beach and swimming had no cost, it has became her new means of sports. She met a surfer, who happened to be a boat captain. She got to work on boats and competing in sailing.
Some time after, baby Duke was born. All of a sudden, Gabby's happy-go-lucky lifestyle was not a thing.
"Love is when the other's person happiness is more important then your own"
Gabby's words: "I realized it's no longer about me. It's about him[son]. I needed to come up with means to support us, and our new, quite different lifestyle."
Due to "showing"[pregnancy] Gabby was let go from her means of earning living (cleaning & boating) and she had to come up with new ways. She turned to online platforms which were just starting to thrive. Second hand purchase of $2.99 t-shirt resold online for $4.99 turned into purchasing raw materials from an international brand as-is department, making a new product which got sold for $40 in a parking lot. Gabby immediately purchased new materials with those $40 and made 5 new products with it, which got sold online...and from there on the business grew immensely.
Many more things has happened between now and then. But one thing did not change:
Our commitment to you, our customer and a fellow parent. Being parents ourselves, we do fancy ourselves to know what parenthood is about. And if you are like us, you know what that means:
THE MOST IMPORTANT THING IN THE WORLD!
We keep on making the finest baby carriers. We stand behind our products. We love what we do and do what we love.